We’re seeing a subtle shift in the US housing market: in the four weeks ending August 23, new listings ticked up by 0.4%, and total homes for sale rose by 0.5%, reaching the highest level since early Q2. Yet, even with more options, pending home sales dipped 1.1% to a six-month low—likely a sign that high prices and a 7% average mortgage rate (not far from a 13-month high) are keeping many buyers on the sidelines. The median sale price is now over $400K, up 1.9% from last year. For those actively searching, this means more room to negotiate price cuts or concessions, especially on homes that have been listed for a few weeks. Sellers, on the other hand, are seeing the best results when they price with the current market in mind, rather than holding out for numbers from previous years. After 14 years of guiding Sanford and Central Florida families through changing markets, I can say: timing, realistic expectations, and an eye for opportunity make all the difference—especially in moments like this.
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